Website Updates and Maintenance
Website Maintenance is important, whether to add new products and services, keeping information fresh or upgrading your entire site.
Maintenance must be done on just about every site on the Internet to maintain or increase visitor traffic and to retain or improve your rankings with the Search Engines.
Letting your information become outdated or not adding new products and services is a bit like having a piece of bread - it soon becomes stale. Therefore, infrequent updates deteriorates your site's value for the Internet Community and for your Business.
How often should I update my website?
When new developments occur in your industry or business, new product releases or events happen you should strongly consider updating your site before your competitor does. In fact, some Search Engines are checking your server's "If-Modified Since header" to help determine spider frequency and content freshness.
Depending on your Website's content and size, maintenance frequency varies. There are many events in daily business that can trigger the need for site updates. For example when you:
- Publish or Present an article or Paper
- Exhibit at a Trade Show
- Launch a new Service
- Win a new Contract
- Make a Press or News Release
- Release Investor Information
- Receive an Award
Continuing development over time matures your Website, builds value in your Web Presence and should help increase Search Engine Rankings.
